Lisa Laskey Parks

In Process.... Well, hello! A bit about me: I graduated with a bachelor's degree in communications and graduate work in leadership - with a specialty in high-level performance. With 25 years experience as a street beat journalist and managing editor, and now as a digital marketing and content creator/management professional, I believe I've cultivated the rare ability to study my subjects with an objective eye and then translate personalities and topics into positive returns on investment.

I've created the verbally visual for clients and subjects including: financial services, h.r. consulting, pastoral and executive coaches, commercial & residential construction, interior and fashion design, an adventure advertising agency, universities, a dozen newspapers and monthly magazines. My technical writing includes work with a global organization providing foreign language instruction and curriculum. I construct copy for print, online and broadcast needs, and execute tactics designed to optimize the online marketing presence for conversion.

In addition to best practices in search engine optimization for local presence, I employ 360-degree performance analyses with my individual branding clients to clarify strengths and challenge areas as defined by peer and leader input.